About Kendra

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Hi, I am Kendra!

From an early age I liked makeup; I am pretty sure I came out of the womb with a fuchsia lipstick in my hand. Over the years my love for playing with makeup grew, leading me to attend a makeup school in LA and make it my profession. From there I got my esthetics license and instantly became a skincare snob. 

Since my venture into the makeup and beauty world 11 years ago, I have had the opportunity to work with brands like Nike, Adidas, as well as have my work in the  pages of Fast Company, runners world, Los Angeles Magazine and many others. Recently, I published my first book: 500 Eye Makeup Designs which is now for sale at bookstores everywhere.

“No matter how plain a woman may be, if truth and honesty are written across her face, she will be beautiful.”
–Eleanore Roosevelt

Why did I start Citizens of Beauty? Well the answer is pretty simple. I like to help women find their inner beauty, learn to utilize beauty tools and application to enhance their outer natural beauty. Pull up a seat beauty, and let’s get started as I share exclusively with you some tips and tricks I learned from my many years as a Licensed Makeup Artist and Esthetician. These tips and tricks will help bring out the most beautiful version of you. Make sure to join along daily as we will go over things ranging from skincare to makeup application and much, much more.

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Why should you subscribe to Citizens of Beauty?  Because Citizens of Beauty is a place that you will learn things that can be used in your everyday life and NOT just on special occasions. Have you always wanted to learn how to do a killer smokey eye in minutes? Or how to rock the perfect shade of red lipstick without feeling awkward? Well then you have come to the right place, so get ready to grab your favorite eye shadow and lets get started!                            


Be the first to know of exclusive beauty tips, tricks and product launches. To learn about some exciting things coming to COB SUBSCRIBE NOW!

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We all know at times it can be hard for women to tap into their feelings of self-worth. But at Citizens of Beauty we believe EVERY WOMAN should always know that she is a goddess, and that she is valued.  Citizens of Beauty, is the place to STOP saying to yourself that without makeup you are ugly or not worthy. Because let me tell you- YOU ARE BEAUTIFUL!

Makeup is just an accessory to an already existing beautiful canvas.  It’s fun, it’s art, it’s something to compliment YOU and your gorgeous features.  With my help I will show you the tips, tricks and give you the tools to take on the world- one cat eye at a time.  So together let’s jump on this journey and celebrate the most beautiful you!

Join me daily for a dose of beautiful inspiration!




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